Microsoft Bing (SAAS & Cloud)

SAAS & Cloud
Written By Bianca Schlesiger

Microsoft Bing is Microsoft’s search engine with its origins in Microsoft's previous search engines: MSN Search and Windows Live Search, which later became Live Search. 

Bing Rewards was introduced to engage consumers about Bing’s capabilities, encouraging greater loyalty to the Bing search platform.

 

Microsoft Bing relied on LEAP to develop scalable loyalty and meta-game programs.

 
Featured
Loyalty & Gamification Programs
Loyalty & Gamification Programs

  • Designed Bing’s loyalty and engagement program

  • Created stickiness using points users earn along with daily offers, quizzes and promotions

  • Seamlessly transitioned development to internal Microsoft teams

UI/UX
UI/UX

  • Created storyboard and visual concepts

  • Identified content frameworks and full-screen design

  • Provided rule sets and building blocks for the content team

Content Creation
Content Creation

  • Brainstormed feature content ideas

  • Collaborated with marketing and technology teams about features and content

  • Built and deployed on the search portal and toolbar

What do you need handled seamlessly?

Bianca Schlesiger
Previous

Holy Name (Healthcare)
Next

Neo (Healthcare)